5 Tips for Creating a Successful Employee Referral Program

One of the best ways to grow your team and attract high-quality candidates is through an employee referral program. Unfortunately, having a referral program on the books isn't enough. Whether you have an existing program or are just creating one, to give your employee referral program the best chance for success, make sure you follow these tips! 

  1. Reward Engagement- While you still want to reward successful referrals, rewarding engagement is just as important. Employees may feel like achieving a successful referral is too lofty of a goal, but if they’re rewarded for trying, they’ll keep participating. Consider giving small rewards for each employee’s first referral.
  2. Set Reasonable, Measurable Goals- Setting measurable goals isn’t just important for tracking the progress of your employee referral program but also for motivating your employees. Giving them regular progress updates can inspire them and get them excited to do even better. Just make sure these goals are reasonable to avoid discouragement.
  3. Advertise- Just like you advertise to clients, advertise to your employees to get the word out about your employee referral program. This includes sending updates, making literature that outlines the program available, and can even include posters hanging in common areas encouraging employees to participate! This also helps to make your employee referral program an established part of company culture meaning it’s less likely to become a forgotten initiative.
  4. Don’t be Afraid to Try Something New- Is your employee referral program still struggling? Don’t be afraid to switch up your strategy. Each business is different and some techniques work better than others. Experiment to learn what works best for you!
  5. Make it Easy- The easier it is for your employees to share your message, the more likely they are to do it! Referral Factory Pro can make it easy for you to communicate with your employees, craft custom messaging, and share that messaging with your employees who can share it with their social media networks.

Employee referral programs are one of the best ways to grow your team with quality candidates. Give yours the best chance of success by following these tips and using Referral Factory Pro. Referral Factory Pro helps make managing your referral program easy with customizable messaging, insights, and mass messaging capabilities. Check out our demo to learn more!

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