It’s a tale as old as time—you’re trying to introduce a new initiative or program to your employees. At first, things seem to be going well, but sure enough over time employee engagement begins to dip. This dreaded dip can be the death of any new program or initiative, including your employee referral program. However, if you can overcome the engagement dip, you can ensure your employee referral program thrives. What can you do to overcome the engagement dip?
1. Set a Measurable Goal
While the ultimate goal of your employee referral program is to hire high-quality employees, that’s not necessarily how you measure success. It all depends on your business, industry, and even your incentives. Is your goal to receive referrals or referrals that get to the interview phase? Determine a measurable goal before implementing your program so you can determine how things are progressing.
2. Keep it Relevant
It’s easy for your employee referral program to become buried beneath your employees’ daily responsibilities. By keeping it relevant, you can keep your employee referral program at the forefront of their minds! Consider recognizing successful referrals or employee participation publicly or schedule regular updates. This will help you keep your program front and center and give you the opportunity to check in with how your employees are participating.
3. Analyze & Adjust
You know what they say about the best laid plans. No matter how well you execute your employee referral program, it’s likely you’ll run into unforeseen challenges. This is where the data comes in. By analyzing the data from your employee referral program, you can identify what’s working, what’s not, and develop a solution. Don’t forget to include employee feedback with your data. Why are they engaging? Why aren’t they engaging? What do they need to better participate?
4. Plan Ahead
Don’t wait for the engagement dip to act. Developing a plan for the inevitable dip will help you address it quickly and take actions to lessen its effects. Once your employees have lost interest, it can be very difficult to reengage them.
Don’t let your employee referral program become the next victim of the engagement dip. By following these tips, you can help keep your employee referral program relevant, easy, and successful. Another way to help keep your employees engaged is by using Referral Factory Pro! It’s the easiest way for your employees to reach the most people. Ready to get started? Click here!